Founded by Todd Hilleard in 2018, Noxen kicked off as a surf label with community and cause at the very core of everything we do and every product we produce. We have since become 'The World's #1 Hooded Towel' brand - making sure to uphold the same respective values that we kicked off with.
Like most big ideas, Noxen was spawned by an opportunity to fill a gap in the market. A personal endeavour to find a poncho towel that fits has grown into a reputable label with a cult-like following. As the home of New Zealand's premium hooded towel, Noxen has become the brand of choice for practical, good looking, quality gear for everyone from pro's to groms to grandparents.