Ride Every Wave

More than just a clever wee tagline, 'Ride Every Wave' is an ethos we live by in both the literal and metaphorical sense.

Just like the waves we ride every day, life can be up and down. It can be messy, you can get slammed, pushed down and it can feel like everything is just too overwhelming. Noxen started as a surf brand because the ocean was always somewhere that I could clear my head.

Adult Hooded Towel

Meet the Original Hooded Poncho Towel—it's not just any towel, it's your go-to towel for every adventure. Whether you're chilling at the beach, taking a dip in the pool, lounging...
Was $89.99 $80.99
On Sale


Founded by Todd Hilleard in 2018, Noxen kicked off as a surf label with community and cause at the very core of everything we do and every product we produce. We have since become 'The World's #1 Hooded Towel' brand - making sure to uphold the same respective values that we kicked off with.

Like most big ideas, Noxen was spawned by an opportunity to fill a gap in the market. A personal endeavour to find a poncho towel that fits has grown into a reputable label with a cult-like following. As the home of New Zealand's premium hooded towel, Noxen has become the brand of choice for practical, good looking, quality gear for everyone from pro's to groms to grandparents.